The term ‘responsive website’ may appear to be a buzzword in the world of web designing, but it has good reasons behind its craze. The compatibility of these sites with screens of various browsing devices makes it a versatile tool in digital marketing.

Today, more than half the internet users remain connected to the cyberspace through mobile devices. With the global mobile data traffic growing by as much as 74% in 2015, business firms have realized the importance of integrating a responsive design in their websites, which enables mobile users to get a seamless access to their portal.

So, it becomes necessary to reach out to a website development services providing company to help you make your website responsive.The responsive websites’ layouts are clean, user friendly and they also offer better SEO benefits to the business firms. The overall marketing mechanism of a firm receives a boost.

Here are the key benefits of developing a responsive website for your business.

Lower costs

The cost and time required to develop a website can be drastically reduced, when you get a responsive website. Well, certain sections consider developing responsive websites to be one of extravagant investments. However, you can customize the features of the website, according to the marketing requirements, analytics and personnel. The long-run expenses are lower, as responsive websites are more flexible.

By the end of 2018, mobile devices are likely to account for 79% of the global internet use. With the rise in the number of mobile users, it is wise to develop websites that can be accessed through various devices.

Moreover, business firms need not build a separate website for the mobile users, as responsive websites are compatible with mobile devices as well as desktops. You can optimize the business through a single website for all types of devices. Get across to a reputed platform for website development and design services to strengthen your business. This will cut down your initial investment as well as maintenance costs.

Avoiding duplicate content

You must be familiar with the norms of Google algorithm, especially after the Panda update in the ranking mechanism. When you have two different websites for your business, chances of incorporating duplicate content in one website are higher. Most of the business firms use the same content in the desktop version and mobile version.

As a result, the possibilities of plagiarized content being detected gets increased. When you get a responsive website, the readers on all the devices get a uniform content. Besides, it cuts down the costs of developing separate articles, blogs and other content for the second website.So, in case you are living in California then always look some really good namesin the market who provide website development services in California

Consolidated reporting and analytics

Responsive websites make reporting and analytics simpler, as business firms having a single website need not track conversion paths, user journeys and redirections between the two sites. Tools like Google analytics can now deal with multiple devices and deliver responsive reporting. The analytics and tracking will generate a single report. This will ease up the analysis and reporting process. Besides, the efforts on site management are reduced by a substantial extent when you get a responsive website.

SEO benefits

Apart from avoiding duplicate content, responsive websites have other SEO benefits as well. The loading time on these sites are fast, which enhances the overall user experience. Site speed is one of the ranking criteria used by Google. Besides, users expect the website to load fast. As much as 39% of the internet users abandon a site if the loading time is slow.In responsive websites, the link building process becomes simplified.

For SEO experts, link building is one of the most time-consuming processes. This enhances the visibility of the site. All the backlinks present in the original website can be maintained when you move to a responsive site. Irrespective of the type of devices used by your target groups, they are directed to the website. This leverages the SEO efforts of a company.

Responsive websites can also manage the bounce rate. High bounce rates get detected by search engine, which indicate that the content is not relevant to the users. As a result, the website gets a lower rank in the search engine index. Through responsive websites, the users can display content that the users are looking for. Besides, you will be able to keep the social shares to a single site. When you share a ling site, users with any device can read it.

Increased conversion rate and sales

According to a research, 62% of the business firms switching to a responsive website witnessed an increased conversion rate and sales. It removes the traditional barriers of sales, in terms of performance, functionality, and a consistent feel. Responsive websites look sleek, modern and clean. It leads to a greater shopping experience, especially on eCommerce websites.

The customers can easily read the product descriptions from these sires and the scaling of the images become simplified on these sites. As a result, the sales mechanism of the business gets a boost.

With emerging competition in the virtual space, you can strengthen your marketing strategies through a responsive website. Google algorithms, too, favour websites that are compatible with mobile devices. Not only this, a responsive website can bolster your marketing strategy in the competitive business environment. The best companies providing the website development services in California take care of all the aspect while designing the website.

So, its time to convert the website into a powerful marketing weapon by going for responsive website design and leverage the lead generation process and pilot your business to wider horizons.

About Kevin Bell

Kevin is heading Marketing and Sales at Octos Global. Kevin's hobby is to share his insight with fellow marketers. With his all of technical knowledge, company and customer side experience, he brings unique and deep understanding to email marketing that combines best practices with actual-tested projects and disposition in real world cases.