Websites and mobile applications are the two weapons that have wrapped the modern consumers of the present digital world around their fingers. While websites act as a platform to get acquainted with the services or products of a brand on the traditional PC or laptop; applications or apps, as they are mostly called, gives the freedom to access a brand’s services and products while on the go.

When it comes to a website, one of the most important parameters that scale its performance is its response time. What difference can 3 seconds make in your life? I guess not much, right! But if you own a website, the very same 3 seconds can make you gain or lose a potential customer. It should not come as a surprise that a majority of visitors bounce off to another website in case the one they are trying to access is slow and is not opening.

What is Response Time?

For those who are not aware with the technicality of this term, it is the combined time consumed in the process of sending a request to the web server and the server responding back to the user’s request. Lower the response time, higher will be the loading speed of a website. According to the website development services, response time plays a critical role in the success of an online venture as a website which responds or loads faster is more likely to keep the customers engaged rather than the ones which takes a lot of time in loading. It provides a better user experience as well as increases the conversion rate.

Top 5 Factors Which Impact a Website’s Response Time
So, without much ado, let’s have a look at the factors which affect the overall response time of a website-
1. Complexity

The websites of today are a hybrid of ever-growing third-party services, self-hosted infrastructure, and cloud-based computing. This adds up to the overall complexity of the website and it is one of the top factors that impact the overall response time. The brands and website owners add so much functionality to a website, that they forget that these functionalities end up in ruining its overall performance. If you think from customer’s perspective, a function that adds to the complexity of a website is not worthy enough to be added.

2. Overall Size

If there is one thing that consistently contributes to the response time, it is the overall size of a webpage. Larger the size of the web page, more will be the response time and more time will be consumed in opening a single page. There are a lot of things which contribute to an increase in the overall size of a web page like heavy images, more content, more graphics, and much more.

3. Responsive Web Design

Responsive web design is the most novel demand of the contemporary web world and the developers are taking part in the race of using responsive web design for their websites. Even though the websites that are mobile-friendly are rendered more priority, in case the resources like image are not used properly, it can have a negative impact on the overall performance of the website. Therefore, web design & development services lay a lot of emphasis on the correct placement of the images and videos on websites.

4. Web Content

Nothing is worse than the hassles in downloading the multimedia, graphics, or other content from a website if its loading time is slow. If the content takes a lot of time in loading, the user will not even think twice before switching to a different website. Content-heavy pages take a lot of time in loading and hence impacts the overall response time.

5. Peak Times

If it’s one time that the response time pops out its ugly head it is during the peak times. Scalability plays a crucial role and impacts the overall response time of a website. Therefore, the entire infrastructure of a website must be designed in such a manner that it is well-equipped to handle the peak hours. Peak hours may only last for a short time, they have a huge impact on the user experience as well as the web server and its associated systems.

These were some of the factors that are key players in impacting the response time of a website. If your website has a slow response time, you can easily get it fixed by the web development service experts of Octos Global. It is one of the most reputed companies which offer website development services in California. To know more, reach out to them by visiting their website octosglobal.com

About Kevin Bell

Kevin is heading Marketing and Sales at Octos Global. Kevin's hobby is to share his insight with fellow marketers. With his all of technical knowledge, company and customer side experience, he brings unique and deep understanding to email marketing that combines best practices with actual-tested projects and disposition in real world cases.