Over the last few years mobile phones and their applications have increased drastically. Mobile phones are now become a necessity and year to year the number has been increasing.
In 2018 alone the number of mobile phone users were 4.57 billion and by the end of 2019 the number is expected to reach 5 billion.
The applications that are used on mobiles also seem to be growing. In 2017, there were 178 billion app downloads. That number is projected to grow to 205 billion this year, and 258 billion in 2022 a 45 percent increase over five years .
As the applications developed and launched increases it becomes more challenging to create and develop a market for the applications. Some applications are more popular than other applications with same features, some applications have become such an instant hit that they have managed to reach the pinnacle of success and are the top players in that segment. For example, Instagram, Pinterest and Facebook are the top players in their respective segments.
An application to have an impact and reach to a wider segments’ developers need to keep a few important points in mind.
Let’s have a look at the key features an application should have:
Find the Gap:
Today as technology develops, opportunities also increase, these in turn has led to the development of many applications. There is will always be a gap, a segment unexplored. Users today want innovation and tapping into these unchartered territories will give businesses or application developers an edge over the others. Discovering these gaps is and developing an application to fix it is the need of the hour.
It’s important to conduct a thorough research and be aware of the audience that the application is going to be created for. This plays a vital role in developing the application, designing it along with developing marketing strategies to launch the application. We at Octos Global make sure that we can deliver the product and requirements as per client specifications. As we have team dedicated for the iOS development and services, we can guide and advise the client in the right direction.
An application when developing needs to make sure it does not have too many features and does not overwhelm the user. Its important to know what you want the application to deliver and what are the important features you want to concentrate on while developing the application. Having to many features or just a few features creates an imbalance leaving the user confused as to what exactly is the application is all about. As the iOS platform is a highly competitive space it becomes important to have a specific and clear direction on what needs to go into the application.
Creating a Balance:
Its extremely important for an application to well rounded and have a right mix of features and content. There is thin line between having too much and having too little. Creating the perfect blend of all the required elements that go into the application goes a long way in making the application a successful one. We at Octos Global, have the expertise and the knowledge and experience to make sure that the perfect balance is created while developing the application.
When an application is created the focal point is usually on how easy it is to navigate the application, the easier it is to navigate the more users it attracts, and this will go along way in making sure the application have a large number of users. Applications that are difficult to navigate or comprehend are going to most likely fail, that is why Octos Global makes sure applications created are smooth and easy to navigate.
An application when created for iOS platforms requires marketing strategies that are highly competent, as the iOS market is still growing, the users are not in a very large number compared to other platforms. Thus, it’s crucial that while marketing the application on this platform as large a segment as possible is reached out to.
As applications available on the iOS platform include both paid and non- paid, it’s vital to make sure the paid application is priced appropriately. A paid application should be worth the user’s money and should have features that draw the users towards these applications. The iOS Development is highly competitive as the users are less and the applications more, thus the pricing should also be balanced.
Choosing the right iOS application development companies has a significant impact on the final product. The application development company should fit within the frame works of the business and should stick to the vision the company has for the application, in order to create develop and launch the application. The right fit for the company can ensure the application is a successful one.
An application is an ongoing process, it does not end at being successfully launched. For the application to not become obsolete or not lose its users then the developers and businesses need to make sure that the application is constantly developed upgraded and new features to be added to keep the users loyal to the application.
Just having an idea for the application and developing one does not ensure its success. A lot of factors contribute towards the success of the application. OctosGlobal is conscious of this fact and thus is always making sure that the services we provide are top- notch leaving no stone unturned to makes sure the applications developed have team of dedicated experts who are constantly on the look out to develop and create quality applications